Hyatt, a global hospitality company, is planning to open another Hotel in Bulgaria and enter the Romanian market as part of its strategic expansion plan in Eastern Europe. The company plans to open an upper-scale hotel in Bucharest, featuring around 200 rooms and full-service amenities, under Hyatt management. The project is envisioned to become the brand’s mothership property in Romania. Hyatt aims to develop a mothership, a full-service, upper-upscale hotel under Hyatt management, serving as the cornerstone for brand-building in the country. The company plans to grow through partnerships with strong local businesses, similar to its success in Bulgaria, which is Hyatt’s largest Eastern European market. The company’s portfolio includes 13 exclusive properties in Bulgaria, Montenegro, Czech Republic, Slovakia, Poland, Serbia, and Ukraine. The company plans to expand further in Bulgaria, Estonia, Serbia, Albania, and Croatia, with Romania to follow. The CEE region’s constant economic growth presents abundant opportunities for international hotel brands as both a source of demand and a destination.
CENTRAL EASTERN EUROPE NEWS
Hyatt Planning to Open Hotel in Romania and Bulgaria
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